By Tom Venuto, NSCA-CPT, CSCS

You’ve probably seen the advertisements:

“Drink wu long tea and lose a jeans size every 7 days!”…

“Burn 20 lbs of fat in 30 days with wu long tea!” …

Maybe you even watched Oprah a few years ago when Dr. Perricone said that switching your coffee for green tea would help you take off the pounds.

You may have also read or watched countless news stories which say how healthy it is to drink green tea.

The odds are good that if you’re interested in improving your health and losing fat, you probably either drink tea, take a green tea supplement or you’ve at least thought about it.

But what if I told you that most of the fat reducing claims for green tea were absolute, total BS, based on misinterpretation or deliberate misreporting of the research?

Unfortunately, it’s true. If you’ve bought green tea based on the claim that it causes large reductions in body fat, then you have been scammed.

Here are the facts:

Green tea DOES stimulate your metabolism.

However, the research is very unclear about what kind of impact this small, short term increase in metabolism will have on your bodyweight in the long term.

In the most often quoted study (Dulloo, 1999), A swiss research team found that 270 mg of green tea extract 3X a day increased metabolic rate by the equivalent of about 79 calories on average and increased the oxidation of fat as the fuel source.

If you do the math, it appears that 79 kcal a day would add up to an extra pound of fat lost every 44 days. Not much, but you’ll take it, right? Hypothetically, that would add up to an extra 8 pounds lost per year.

What advertisements quoting this study don’t tell you is that this and other similar studies did not even measure long term change in body fat percentage or bodyweight. They only measured a 24- hour increase in energy expenditure.

One study which is used as marketing ammunition to claim that wu long tea burns 2.5 times more fat than green tea was based only on a 120-minute increase in energy expenditure! (reminds me of that Mark Twain quote: “There are lies, damned lies, and then there are statistics.”)

Numerous follow up studies have confirmed the short term increase in metabolism, but the studies are mixed on whether green tea improves weight reduction or maintenance in the long term.

The research IS compelling, but not conclusive.

As for ad claims that say you’ll lose a lot of weight just from drinking green tea… absolute BS! Hopefully the Federal Trade Commission will catch up with these scammers sooner rather than later, as the marketing messages on the Internet are getting louder and bolder every day.

As for health benefits – green tea is certainly a champ. It’s high in antioxidants and there are more than 2,000 research citations about potential health benefits of green tea (not to mention a 5,000 year history of use in China and the far east).

Even if you’re a skeptic, green tea is hard not to like and it’s hard to dispute that it’s a good idea to add green tea to your nutrition program as one part of a well-balanced fitness lifestyle.

But when it comes to claims for large and rapid losses in bodyweight and bodyfat, (especially the wu long tea ads that are currently all over the internet), buyer beware.

The science we do have says that the thermogenic effect of green tea – while very real – is also very small.

Train hard and expect success always,

Tom Venuto, NSCA-CPT, CSCS
Fat Loss Coach
www.OfficialBurnTheFat.com

By Tom Venuto, NSCA-CPT, CSCS

Learn More about Burn the Fat

At least 7 scientific studies have provided strong evidence that energy containing beverages (i.e., “liquid calories”) do not properly activate the satiety mechanisms in the body and brain and do not satisfy the appetite as well as food in solid form.

Epidemiological research also supports a positive association between calorie-containing beverage consumption and increased body weight or body mass index. New research now suggests that soda may not be the only culprit…

Researchers compared solid and beverage forms of foods composed primarily of carbohydrate, fat or protein in order to document the independent effect of food form in foods with different dominant macronutrient sources.

Based on previous research, some experts have recommended targeting specific beverages as being “worse” than others. High fructose corn syrup and soda has been singled out the most and you’ve probably seen that yourself in the news.

There’s no question that soda has been on top of the “hit list” for some time now, by virtue of the amounts and frequency of consumption alone.

However, this recent study says that from a pure energy balance perspective, we should be cautious about ALL liquid calories, not just soda and not just carbohydrates!

Fruit juice for example, appears to be an obvious improvement over soda, so many people have swapped out their soda for fruit juice. However, when fruit juice is compared to an equal amount of calories from whole fruit, the whole fruit satisfies appetite better (largely due to the bulk and fiber content), and so you tend to eat fewer calories for the day.

Men are especially guilty of this when they drink alcohol – Men tend to drink AND eat, while women tend to drink INSTEAD OF eating.

This new research found that with all three macronutrients – protein, carbs or fat – daily calorie intake was significantly greater when the beverage form was consumed as compared to the solid.

Yes, it’s true! Even protein drinks did not satisfy the appetite the way that protein foods did!

While you would think that protein drinks are purely a good thing, because protein foods have been proven to reduce appetite and increase satiety, if you turn a solid protein food into a protein drink, it loses it’s appetite suppressive properties in the same way that happens when you turn fruit into fruit juice.

Why do liquid calories fail to elicit the same response as whole foods? reasons include:

• high calorie density
• lower satiety value
• more calories ingested in short period of time
• lower demand for oral processing
• shorter gastrointestinal transit times
• energy in beverages has greater bioaccessibility and bioavailability
• mechanisms may include cognitive, orosensory, digestive, metabolic, endocrine and neural influences (human appetite is a complex thing!!!)
• last but not least, nowhere in our history have our ancestors had access to large amounts of liquid calories. Alcohol may have been around as far back as several thousand years BC, but even that is a blip on the evolutionary calendar of humanity.

As a result, our genetic code has never developed the physiological mechanisms to properly register the caloric content in liquids the way it does when you eat, chew and swallow whole foods.

Bottom line: This study suggests that we shouldn’t just target one type of liquid calories such as soda. If you’re trying to beat body fat, it’s wise to limit all types of liquid calories and eat whole foods as much as possible.

Start by ditching the soda. Then ditch the high calorie dessert coffees. Then cut back on the alcohol. From there, be cautious even about milk, juice and protein drinks.

Drink water or tea instead, or limited amounts of black coffee – without all the high calorie extras.

If you do consume any beverages that contain calories, such as protein shakes, be sure to account for those calories meticulously and be sure you don’t drink them in addition to your usual food intake, but in place of an equal amount of food calories.

Remember, those protein shakes you might be drinking are called “meal replacements” not “free calories!”

For many years I have suggested focusing primarily on whole foods rather than liquids, even protein shakes. Unlike so many other fat reduction programs, Burn The Fat, Feed The Muscle does not require any kind of liquid meal replacement or protein drinks and our company does not exist to sell supplements; we are here to educate you and millions of others about the realities of body fat loss.

We now have even more scientific data that confirms what Burn The Fat has been teaching all along.

I hope you found this helpful. You can learn more about “Burn The Fat” at www.OfficialBurnTheFat.com

Train hard and expect success,

Tom Venuto, NSCA-CPT, CSCS
Fat Loss Coach
www.OfficialBurnTheFat.com

Reference: Effects of food form on appetite and energy intake in lean and obese young adults. International Journal of Obesity. 2007 Nov (11):1688-95. Mourao DM, Bressan J, Campbell WW, Mattes RD. Department of Foods and Nutrition, Purdue University, West Lafayette, IN 47907-2059, USA.

About the Author:

Burn the Fat Feed the Muscle - Official Site

Lose Weight Fast by Burning Fat
By Sean Frye

So you’ve made your New Years resolution and are ready to lose some weight? Well, you really need to read a book called Burn the Fat, Feed the Muscle. This book has the secrets to burn off body fat (not water weight loss) and the people who are using these secrets are doing so without any types of diet pills.

What is it? This is an electronic book that teaches you the secrets to burning fat naturally and the secrets to burn it off permanently without messing up your metabolism. You will also learn more than 10 ways to jump start and get your metabolism going to burn calories. Also included in the amazing book are the top foods that you should “never” eat as well as the foods you should eat all the time.

Who wrote it? This book was written by well known body builder and fat loss expert, Tom Venuto. His book is complete and very detailed to help you lose that fat you vowed to lose this New Year.

This system is actually not a weight loss system but a “fat loss” system. This book teaches you why you should look to lose fat and not weight. It will also teach why it is important to build up muscle because muscle will also help you burn more fat. You will learn more techniques to achiever your New Year’s resolution than you ever thought possible, but these techniques can be used for the rest of your life to stay fit and trim.

This program is perfect for those who have tried dieting and have failed or are currently stuck without losing any more weight. Fulfill your New Year’s resolutions by trying out this amazing program.

Learn about the Burn the Fat book with over 340 pages and special bonus books and reports that it comes with at http://www.officialburnthefat.com

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